Fujifilm is proud to announce the FinePix F70EXR, the Company’s first model in the growing long-zoom compact sector.
The FinePix F70EXR gives three critical improvements on current models. First, image quality. The one drawback with long zoom cameras is that the sensor has to be necessarily small, with less light reaching the CCD than would be the case with standard compacts. Fujifilm has introduced its award-winning EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. The second major benefit of the FinePix F70EXR is the neat compact design.
At only 22.7mm thick and crafted into a beautiful sculpted shell with a double -coated lacquer finish. Lastly, Fujinon 10x Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto.
Super CCD EXR-The Quality Edge
Introduced earlier this year with the FinePix F200EXR, this radical new approach to sensor technology has paid handsome dividends with a stream of positive reviews. Modelling the EXR sensor on the human eye, for the first time the user can ‘flex’ the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded.
EXR was invented to maximise quality when the size of the sensor is necessarily constrained. So EXR is a perfect sensor for a long zoom compact, delivering extraordinary results even in the most challenging conditions.
Super Slim 10x Zoom Lens
Most long-zoom compacts are hybrid models between bigger bridge equivalents and smaller 5x compacts. They are often bulky and not designed to be pocketable. After much market testing Fujifilm opted for a sleek, thin design, almost the same thickness as current x5 models. The FinePix F70EXR is not only perfect for general family use but also for ‘enthusiast’ photography and will be a perfect camera for both men and women alike.
The 22.7mm-thick metal chassis oozes quality while the double-coated varnishing not only protects the camera from accidental knocks, but provides a jewellery-like finish.
It’s all in the lens
Long zoom compacts depend heavily on the quality of the optics, so no expense has been spared to provide the FinePix F70EXR with the sharpest, clearest Fujinon 10x zoom lens. The lens of F70EXR features Super Electronic Beam Coating (EBC). The original coating system of Fujinon that keeps ghosting and flare to minimum to promise optimal picture quality. Enabled by making the reflection to low level even under extensive wavelength with special coating structure. At the same time, newly designed complex aspheric lens and original lens driving unit promises minimum color aberration all in a slim body.
DSLR-like Effects with Pro-Focus Mode
Typically, one of the ways to distinguish ‘DSLR’ photography from ‘compact’ photography has been the use of ‘wide aperture’ to create mood and depth in a picture. These ‘professional’ shots are now possible on the FinePix F70EXR, uses Pro Focus Mode to combine 2 or 3 burst shots together. Through complex digital imaging technology, a crisp shot of the subject is created against a defocused background and foreground. Ideal for portraiture, nature photography or any subject which needs ‘lifting’ from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button.
The FinePix F70EXR will be available end of August 2009.
Fujifilm FinePix F70EXR
Fujifilm
