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Ricoh GR Digital III
Elegant Point & Shoot

by PHIL GOMES

Ricoh has released the GR Digital III premium compact camera with a fast f1.9 28mm equivalent prime lens. Successor to the GR Digital II, it uses a new 10MP sensor with larger pixel pitch than its predecessor. It continues the Ricoh tradition of high resolution screens, becoming the first compact to offer a 920,000 dots VGA panel. A new imaging engine, in combination with the more sensitive sensor promises to improve high ISO performance. It also gains faster AF and a 'full-press snap' mode that jumps to a preset focus distance for fast street shooting. It can also shoot a burst of up to 5 RAW files in continuous or bracketing mode.
'Even after the GR DIGITAL III is introduced, Ricoh will continue to add new functions through the release of new firmware. By updating their firmware, GR DIGITAL III owners can continue to utilize the latest functions'

Ricoh Co., Ltd. today announced the release of the GR DIGITAL III camera. A Successor model to the GR DIGITAL II, The GR Digital III achieves a whole new level of image quality.

The GR DIGITAL II (November 2007) achieved superb image quality by packing superior resolution, low noise, and low colour aberration performance into a thin, compact body. In the 20 months since its release, the GR Digital II it has been very popular with a wide range of customers, especially professional photographers and experienced amateurs.

The new GR DIGITAL III takes the GR line's traditional high image quality to an even higher level with a new image processing engine, a new CCD, and the newly developed 28 mm/F1.9 GR Lens. Performance has also been enhanced in areas such as quick shooting, operability, and power of expression.

In order to fully respond to the needs of their customers for the GR DIGITAL III, Ricoh will continue to offer the customization services (fine tuning of shutter release button sensitivity, AE/AWB, etc.) that they have provided since the introduction of the GR DIGITAL.

The new GR Digital III will be available at £529.99 from the middle of August.

Ricoh GR Digital III

Ricoh