At £1,700,000 sterling or US$3,346,456, lot 62 easily broke all records. Illustrated in the current issue of PHOTOICON, Library pages, Gursky’s 99-Cent was the only photograph in the evening sale and is now a new world auction record for a photograph (or at least a diptych).
This same image has set contemporary photography records each time it has appeared. At Sotheby's May 10, 2006 evening sale of contemporary art, it was the sole photograph and sold for US$2,256,000. In November 2006 at Phillips Contemporary Art sale the same image sold for $2.48 million. While both were world auction records for a contemporary photograph neither sale had threatened the Steichen record.
